24 June, 2024

How to register a cafe name?

8 minutes


In a world where coffee shops are on every corner and competition for customers is fierce, brand protection is the key to success. It is important not only to choose a good name for your establishment, but also to take care of its legal registration. Registering a trademark for your cafe is not just a legal formality, but a strategic decision that guarantees you exclusive rights to use your name and protection from unscrupulous competitors.

A trademark for a cafe – what does it mean?

You’ve probably heard of trademarks, but what does it mean for your café? Is it enough just to come up with a catchy name, or do you need to go through some legal procedures? Understanding the essence of a trademark and its importance for your business will help you make the right step on the road to success.

The concept of a trade mark

A trade mark is not just a name. It is any designation or combination of designations that can distinguish your goods and services from those of others. For a cafe, such signs can be:

  • word marks – the name of your cafe, for example, “Coffee Flower” or “Coffee Dreams”;
  • logos – a graphic image associated with your cafe;
  • combined designations – a combination of the name and logo.

Trademark rights grant the owner the monopoly right to use it to identify his or her goods or services and to prohibit others from using identical or similar designations without his or her permission.

Advantages of trademark registration:

  • Protection from competitors: you get legal grounds to protect your name and logo from being copied by competitors.
  • Increase brand awareness: a registered trademark becomes a distinctive sign of your cafe, which increases its attractiveness to customers.
  • Creating business value: a trademark is an integral part of the value of your business and can be used as collateral or as a subject of a franchise agreement.

Trade mark registration is an investment in the future of your business that will help you strengthen your market position and achieve success.

Rights of the trademark owner

After registering a trademark, you, as its owner, receive a number of exclusive rights. These rights guarantee you legal protection of your brand and control over its use.

Basic rights of the trademark owner:

  • Exclusive right to use: you have the right to use the trademark to identify your services in any way that is not contrary to the law. This includes using the name and logo on your cafe signage, menu, product packaging, advertising, etc..
  • Right to prohibit use by others: you may prohibit any third party from using identical or similar marks for their goods or services without your permission. This applies both to commercial use and in other cases where such use is likely to mislead consumers.
  • Right to grant licences: you can grant other people the right to use your trademark under a licence agreement. This allows you to generate additional income and expand the geographical presence of your brand.
  • The right to transfer rights to a trademark: you have the right to sell or transfer your trademark rights to another person. This can be a favourable solution, for example, when selling a business or attracting investment.

It is important to remember: the validity of trademark rights extends only to the territory where it is registered. Therefore, if you are planning to develop your business outside Ukraine, you need to take care of registering your trademark in the countries where you plan to operate.

Registering a trademark for a cafe: step-by-step instructions

So, you’ve realised the importance of brand protection and are ready to register a trademark for your cafe? Great! This process is not as complicated as it may seem at first glance. In this section, we will take a closer look at the stages of registration, as well as the cost and timeframes for processing an application.

Registration process: step by step

Brand registration in Ukraine is carried out by the Ukrainian National Intellectual Property Office (UNIPO) and involves several key stages:

  1. Preliminary search: before filing an application, it is important to make sure that an identical or similar trade mark is not already registered for similar services. You can conduct a search on your own in the open databases of the Ukrainian Trademark and Patent Office or contact a patent attorney.
  2. Preparation and submission of the application: a trademark application must contain a clear designation of the trademark, a list of services for which it will be used, as well as other necessary documents.
  3. Formal examination: UKRNOIVI checks the application for compliance with the formal requirements.
  4. Qualification examination: at this stage, the trademark is analysed by the UAPTO experts for compliance with the criteria of protectability, in particular, for the presence of distinctive features and absence of prohibitions for registration.
  5. Publication of information about the application: after successful completion of examination, the information about the application is published in the official bulletin of UKRNOVI.
  6. Submission of objections: within three months from the date of publication, any person has the right to file an opposition to the registration of your trade mark.
  7. Registration and issuance of a certificate: in the absence of any opposition or after successful appeal, the Trademark Office registers the trademark and issues a certificate confirming your rights.

Please note: Additional questions or clarifications may arise at each stage. We recommend that you contact an experienced patent attorney who will help you go through all the procedures quickly and without unnecessary costs.

Cost and timing: planning the budget

How much does it cost to register a trademark for a cafe in Ukraine? This question is of concern to many entrepreneurs. The cost of registration consists of several components:

  1. State fees: their size depends on the number of classes of the International Classification of Goods and Services (ICGS) to which your cafe’s services belong. You will have to pay about 6000 UAH for the registration of a trade mark in one class of the Nice Classification.
  2. Services of a patent attorney: if you decide to use the services of a specialist, the cost of his services will be from UAH 5000.

The timeframe for trademark registration also varies depending on the complexity of the application and the workload of the UAPTO. On average, the registration process takes 18 to 22 months.

Important: The above amounts and terms are approximate and subject to change. For accurate information on the cost and terms of registration of your trademark, please contact a patent attorney.

Remember: Trademark registration is an investment in your business that will pay off in the future by protecting your brand and giving you a competitive edge.

Protecting your cafe name: why is it important?

So you already know that a trademark is a powerful tool for protecting your business. But is registering the name of your cafe really worth the effort and investment? In this section, we’ll take a look at the main benefits of registering a trademark, as well as the risks you may face if you ignore this important step.

Registration benefits: a guarantee of confidence

Registering a trademark for your cafe is not just a formality, but a strategic decision that brings a number of benefits:

  1. Preventing the use of the name by competitors: imagine you’ve invested time, money and soul in promoting your cafe, created a unique brand, and then a competitor comes along and opens a place with the same name. A registered trademark gives you legal grounds to protect your name and prohibit its use by others.
  2. Increased investment attractiveness: investors are more willing to invest in businesses that have protected assets, including a trademark. A registered trademark demonstrates the seriousness of your intentions and increases the credibility of your business.
  3. Simplification of contractual relations: having a registered trademark greatly simplifies the conclusion of franchise agreements, licensing agreements and other types of cooperation. It makes it easier to expand your business and enter new markets.
  4. Strengthening reputation and trust: a registered trademark is a sign of quality and reliability in the eyes of consumers. It increases the prestige of your cafe and creates a positive image.
  5. Effective fight against counterfeiting: trademark registration gives you the tools to fight counterfeit products and protect your consumers from fakes.

Remember: Brand protection is a long-term investment that provides you with a competitive advantage and sustainable development of your cafe.

Possible problems: what to expect if the brand is not protected?

Ignoring the registration of a trademark for your cafe can lead to unpleasant consequences:

  1. Loss of rights to the name: the biggest danger is the loss of the right to use the name of your cafe. A competitor may register a similar or identical name as their trademark, and you will have to give up using it.
  2. Legal actions and financial losses: the owner of a registered trademark has the right to demand that you stop using a similar designation, as well as compensation for damages, which can be costly for your business.
  3. Consumer Confusion: if a kaffee with a similar name appears on the market, it can confuse consumers, reduce your brand awareness, and lead to customer loss.
  4. Complications for business development: the absence of a registered trademark can prevent you from concluding profitable franchise agreements or attracting investment.

There are many examples of business owners losing the rights to their names and logos because they failed to register them in time.

Don’t risk your business! Protect the name of your cafe today to avoid unpleasant surprises in the future.


As you can see, registering a trade mark for a cafe is not just a bureaucratic procedure, but a profitable investment in protecting and developing your brand. It guarantees you exclusive rights to use your name, protects you from unscrupulous competitors and increases the investment attractiveness of your business.

Don’t put off registration for later – contact a patent attorney today and ensure a successful future for your cafe!

I heard about collective trademarks. Could this be relevant for uniting coffee shop owners, for example, to promote a common coffee brand

Yes, using a collective brand can bevery beneficial for uniting coffee shop owners who want to promote a common coffee brand.

What is a collective trademark?

A collective trade mark is a special type of trade mark that designates goods or services produced or provided bydifferent enterprisesbut havingshared characteristics;share common characteristics or meet certainquality standards..

Benefits for coffee shop owners’ associations:

  • Joint promotion: Using a joint brand allows you to combine marketing efforts and resources to promote your coffee more effectively on the market.

  • Improve recognition: A collective brand creates a single identifying mark for all members of the association, which increases the recognition of your coffee among consumers.

  • Quality assurance: The collective trademark can be used only by those coffee shop owners who adhere to the established coffee quality standards, which increases consumer confidence.

  • Competitive advantages: A common brand and marketing strategy help the association compete with larger players in the market.

How does it work?

  1. Creating an association: Coffee shop owners create a legal entity (e.g. an association) that will own the rights to the collective trademark.

  2. Development of standards: The Association develops coffee quality standards that all members must meet.

  3. Trade mark registration: The Association registers a collective trade mark with Ukrpatent.

  4. Use of the trademark: Members of the association are entitled to use the collective trademark to mark their coffee, following the established standards.


There are many successful examples of collective trademarks around the world, such as Champagne, Parmigiano Reggiano, and Jamaica Blue Mountain Coffee.


A collective trademark is an effective tool for combining the efforts and resources of coffee shop owners to promote themselves together and increase their competitiveness in the market.

Can I register as a trademark a name that describes my product, for example, "Aromatic coffee" or "The best dessert"

Unfortunately, it is impossible to register as a trademark a descriptive namewhichdirectly indicates the type, quality or other characteristics of a product;directly indicates the type, quality or other characteristics of a product or service, very difficult, and often impossible..


One of the key requirements for a trade mark is itsdistinctiveness. This means that a trade mark shouldclearly distinguish your goods or services from similar goods or services of other manufacturers..

Descriptive names such as “Aromatic coffee” or “The best dessert” do not have sufficient distinctiveness because:

  • Commonly used words: They use common words that describe any coffee or dessert, not your product specifically.

  • Language property: The following words are language property and should be freely used by all market participants to describe their goods or services.

  • Risk of monopoly: Registration of a descriptive name as a trademark creates an unjustified monopoly on the use of commonly used words.

What to do?

  • Don’t use fancy or made-up namesthat don’t directly relate to your product’s features.

  • Add unique elements to descriptive words, such as place names, surnames, unusual word combinations.

  • Design an original logo or packaging designthat will help distinguish your product from the competition.


  • Instead of “Aromatic coffee”, you can use: “Coffee with a Legend”, “Magic Bean”, “Coffee Journey”.

  • Instead of “Best Dessert”, you can use: “Sweet Dream”, “Dessert from Maria”, “Paradise Delight”.

Remember that choosing a name for your product is an important stage of branding. Think carefully about all the nuances and contact an intellectual property specialist to avoid problems with trademark registration in the future!

I plan to open an online store selling coffee and branded accessories. Do I need to register a trademark separately for my online business

Answer – Yes, it is recommended to register a trademark separately for the online storeeven if you already have a registered trademark for your offline cafe.

Why is this important?

  1. Brand protection in the online environment: Registering a trademark for an online store gives you a legal basis for protecting your brand from unscrupulous competitors who may use a similar name or logo for their websites or online stores.

  2. Different class of goods and services: Online sales of goods belong to a different class of the International Classification of Goods and Services (ICGS) than cafe services. Therefore, if you are planning to sell coffee and accessories online, you need to register a trademark for the appropriate class of the Nice Classification to ensure full protection.

  3. Cybersquatting: There is a risk of cybersquatting when unscrupulous individuals register domain names that are similar to your trademark with the intention of selling them to you at an inflated price or using them for unfair competition. Registering a trademark for an online store will help you protect your domain name and avoid such problems.

Additional recommendations:

  • Register a domain name for your online store that is the same or as similar as possible to your brand name.

  • Use your brand name on all elements of your online store, including your logo, website name, product descriptions, etc.

  • Monitor the use of your brand on the Internet and take action if you find violations.

Registering a trademark for an online store is a necessary step to protect your brand and ensure the successful development of your online business. Don’t ignore this important procedure!

If I have developed a unique coffee or dessert recipe, can I patent it? How do I go about it

Unfortunately, it is impossible to patent a unique coffee or dessert recipe directly


Patent legislation protects technical solutions, i.e. inventions that are technical in nature, and are also new, useful and industrially applicable..

Dishes and drinks recipes are usually considered as not technical, but culinary solutions based on flavour properties of the ingredients. In addition, it is extremely difficult to prove the novelty and non-obviousness of a recipe for patenting, as the ingredients and methods of cooking have been known for a long time.

What are the alternatives?

Although you can’t patent a recipe, you can protect your unique product in other ways:

  1. Trade Secrets: Keep your recipe a secret by disclosing it only to a limited number of people (e.g. pastry chef, barista), obliging them to keep the information confidential. This is the most common way to protect recipes.

  2. Trade mark: Register a trade mark for your unique dish or drink. This will help you protect the name and visual design of the product from being copied by competitors.

  3. Copyright: If you have created an original way to present your food or drink (for example, an unusual serving shape, an original dessert design), you can protect it with copyright.

  4. Know-how: If your recipe involves the use of special technologies or equipment that are your know-how, you can also protect them under trade secrets or patents (if they meet the criteria for an invention).

Important: Before deciding how to protect your unique product, we recommend that you consult a patent attorney or a lawyer specialising in intellectual property. A specialist will help you choose the most effective defence strategy, taking into account the specifics of your case.

Can I use images of famous characters or quotes from films in the design of my café or on product packaging? What are the consequences

The use of images of famous characters or quotes from films for commercial purposes, such as cafe design or product packaging,usually requires permission from the copyright holders


  • Copyright: Images of characters and quotes from films are copyrighted. This means that their use for profit (and that’s what cafe design or branded packaging is all about) is controlled by the copyright holders – authors, artists, studios, etc.

  • Licence agreements: To use such objects, you usually need to conclude a licence agreement with the right holder, which will determine the terms of use (term, territory, method, etc.) and the amount of licence fee.

What are the consequences of unauthorised use?

  • Copyright infringement: The copyright owner has the right to sue for infringement of their rights. This can result in:

    • Compensation: You will have to pay compensation for the damage caused, and it can be quite high.

    • Product Takedown: The court may order you to remove from circulation products with illegally used images or quotes.

    • Reputational losses: Information about copyright infringement can negatively affect the reputation of your establishment.

What can I do to avoid problems?

  1. Get permission: If you want to use an image of a famous character or a quote from a film, contact the copyright holder (studio, publisher, agency, etc.) and get permission to use it.

  2. Use materials with a free licence: There are resources where you can find images and other materials distributed under free licences (Creative Commons). Be sure to read the licence terms before using them!

  3. To contact a lawyer: If you have any doubts, it is best to consult a lawyer specialising in intellectual property.

Remember that using someone else’s intellectual property without permission is not only unethical, but also illegal.

  1. Law of Ukraine “On Protection of Rights to Trademarks and Service Marks”. Link 
  2. Madrid Agreement Concerning the International Registration of Marks. Link..

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