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Launching an online store is not just about purchasing goods and setting up advertising. To ensure that your business is stable and secure, you need to take care of its legal foundation from the very beginning. This article is a step-by-step guide to the main aspects of legal protection for your e-commerce project, which should […]

Email marketing remains one of the most effective channels for communicating with your audience, but only under one important condition: if it is legal. With the advent of the General Data Protection Regulation (GDPR), the rules of the game have become much stricter, and ignoring them can result in huge fines. In this article, we […]

Collaborating with influencers can bring crazy results for your business, but an agreement in Direct alone is a direct path to misunderstandings, missed deadlines, and financial losses. To minimize the legal risks of working with bloggers, a professional approach always starts with a contract. This article is your detailed guide explaining what key points a […]

Situational marketing is a real superpower that allows a brand to “catch the wave,” become relevant, and go viral. But a quick response to a popular meme or breaking news can just as quickly turn into a claim from the copyright holder. This process requires not only creativity but also a deep understanding of the […]

A photo of a happy customer with your product is the best advertising. Such user-generated content (UGC) inspires maximum trust and works better than any professional footage. But the temptation to simply take a screenshot and publish it on your page can lead to serious legal problems. In this article, we’ll break down how to […]

Draws in social networks are a powerful tool for attracting an audience. But the usual “like, subscribe, comment” scheme without clear conditions can easily turn a successful promotion into a source of scandals, accusations of fraud, and negativity. To avoid this, you need official rules. In this article, we will detail how to draft comprehensive […]

Modern marketing isn’t just about creativity and metrics. Every advertising campaign, every post or giveaway has its legal side, ignoring which can lead to serious fines and reputational losses. This article is your practical legal checklist that every professional should have on hand, just like the contacts of a good lawyer for a marketer. It […]

Before investing time and money in registering a trademark, patenting an invention or design, it is essential to take one critical step: ensure their uniqueness. This mandatory step, known as an intellectual property search, helps you avoid guaranteed rejection of your application, save money, and protect yourself from potential legal disputes in the future. This […]

The success of a product on the market often depends not only on its functionality, but also on its attractive, emotional appearance. It is this unique design, which attracts attention and distinguishes the product from its competitors, that is protected by an industrial design patent. In this article, we will take a detailed look at […]

In 2025, the most valuable asset of your business, start-up or creative project will not be your office walls or equipment, but what has been created by your mind — your intellectual property (IP). Understanding the different types of IP, how to protect it properly, and how to effectively enforce your rights is the key […]

GDPR compliance is not a one-off project that can be “done and forgotten.” It is an ongoing process that is deeply integrated into your company’s daily activities. Achieving it means not only avoiding huge fines, but also building trust with customers and partners from the EU, which is key to the global market. This article […]

For developers, designers and content makers, their work is much more than just a set of files; it is a valuable intellectual asset. Every line of code, unique website design or article is subject to copyright, and the best part is that this right arises automatically at the moment of its creation. However, to be […]