Anastasiia Shevchuk | Anton Polikarpov | 8 May, 2025

Trademark representation for TripAdvisor in Ukraine

Technology & Communications & Media

Client: Gowling WLG (Canada) — international law firm
Legal Support Area: Trademark representation for TripAdvisor in Ukraine

Project Summary

From 2022 to 2024, Polikarpov Law Firm acted on behalf of Gowling WLG to represent TripAdvisor in matters related to its trademarks in Ukraine. The main task was to renew several registered TripAdvisor trademarks, ensure the validity of related applications, and manage all necessary procedures before the Ukrainian National Office of Intellectual Property and Innovation (UANIPIO).

Client’s Goals

  • Timely renewal of registered TripAdvisor trademarks in Ukraine
  • Appointment of a local representative and maintenance of up-to-date registry information
  • Uninterrupted legal protection of the brand in the Ukrainian jurisdiction 

Project Complexity

  • Coordination with an international instructing firm and alignment with a global IP strategy
  • Compliance with all deadlines and formal requirements under Ukrainian trademark law
  • Navigating the nuances of transferring representation and updating records in connection with trademark renewals 

Polikarpov Law Firm’s Actions

  • Appointment as the official representative for TripAdvisor trademarks in Ukraine
  • Preparation and submission of complete sets of documents for trademark renewals
  • Ongoing communication with UANIPIO regarding each relevant trademark application
  • Full administrative and legal support at every stage of the process 

Lawyers

Anton Polikarpov — Managing Partner, acted as the official patent attorney for TripAdvisor in Ukraine
Anastasiia Shevchuk — Senior Associate, coordinated document flow and communication with the IP Office

Result

Polikarpov Law Firm successfully ensured the renewal of TripAdvisor’s trademarks in Ukraine and confirmed its official status as the local representative before the Ukrainian IP Office. This secured uninterrupted protection of the client’s IP rights in Ukraine, in full alignment with their international brand protection strategy.

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