Client: Cooley LLP (USA) — legal counsel for Vivino Inc.
Trademark Owner: Vivino Inc. — a global platform for wine ratings and recommendations, known for the Vivino mobile app
Legal Support Area: Trademark protection and registration in Ukraine
Project Summary
Since 2022, Polikarpov Law Firm has provided legal support to Vivino Inc. in Ukraine in collaboration with Cooley LLP. In October 2022, we filed a formal opposition against an international trademark application for “Vivino” submitted under the Madrid System by an unrelated Russian applicant.
As a result of our opposition, the Ukrainian IP Office refused the registration.
Subsequently, in 2023, we filed two national trademark applications for Vivino on behalf of the rightful owner — and both were successfully registered in Ukraine.
Client’s Goals
- Prevent unauthorized trademark registration by unrelated third parties
- Secure national protection of the Vivino brand in Ukraine
- Ensure brand exclusivity as part of the global IP strategy
Project Complexity
- Acting promptly against a Madrid-based filing by a bad-faith Russian applicant
- Protecting brand identity before securing a local registration
- Managing filings and examination to achieve smooth national registrations
Polikarpov Law Firm’s Actions
- Filed and substantiated an opposition to the unauthorized application (2022)
- Represented the client in opposition proceedings before the Ukrainian IP Office
- Filed two national trademark applications for Vivino in 2023
- Monitored both applications through to successful registration
Lawyers
Anton Polikarpov — Managing Partner, led the opposition and filing strategy
Anastasiia Shevchuk — Senior Associate, handled all documentation and legal arguments
Result
- In 2022, the Ukrainian IP Office refused the unauthorized registration of “Vivino” based on our oppositionIn 2023, two national Vivino trademarks were successfully registered in Ukraine for the client
This secured brand exclusivity and aligned Ukrainian protection with Vivino’s global IP portfolio.
