Client: Owner of the trademark “Mriya” – Confectionery Corporation ROSHEN
Infringers: Unidentified parties engaged in online sales of counterfeit products
Case Summary
Polikarpov Law Firm provided full legal support to protect the “Mriya” trademark, used in particular for pepper, cocoa, spices, gelatin, and related goods. From April 2022 to February 2025, the legal team carried out systematic monitoring of the internet to identify and eliminate counterfeit distribution channels. Infringing listings were detected on platforms such as Prom.ua, OLX, and on independent websites operated by unknown sellers.
Client’s Goals
- Stop the distribution of counterfeit products under the “Mriya” trademark
- Clean up the online space from infringing content
- Preserve consumer trust in the brand
Case Complexity
- The anonymity of infringers and the constant change of sales channels
- The need for prompt cooperation with online marketplaces and hosting providers
- Systematic documentation of each infringement case for legal action
Polikarpov Law Firm’s Strategy
- Identifying all points of counterfeit sales
- Sending formal cease-and-desist letters to marketplaces and hosting providers
- Blocking infringing pages, removing content, and shutting down websites
- Coordinating with platform administrators to implement fast response mechanisms
Lawyers
Anton Polikarpov — Managing Partner, coordinated the overall protection strategy
Vladyslav Zhuravlov — Associate, responsible for evidence collection and content analysis
Ostap Hoydik — Associate, supported evidence gathering and monitoring of violations
Result
Over nearly three years of legal work, more than 1,000 instances of infringement were identified and removed. Counterfeit listings were deleted, and several infringing websites were taken offline. This significantly reduced the volume of fake products online and strengthened the protection of the client’s brand.
